To-do list - Snow Business Magazine
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Thursday, 11/20/08

Top 50 Snow & Ice Pros
To-do list


Snow Business



1 Review pricing. With another winter on record, pricing models should be reviewed to make any necessary tweaks.

2 Update sales processes. Prepare now for the upcoming sales cycle. Address any problem areas with internal processes, such as paper flow, communication, approvals, etc.

3 Clean up the books. Make sure that all vendor and subcontractor payments are made so that there will be no surprises in the fall.

4 Review contracts. Have your attorney review your contracts and subcontracts to enhance them in light of economic conditions.

5 Plan major purchases of equipment. Large pieces of equipment require longer lead times. Getting an early start will help avoid running out of time and being unprepared for the start of the upcoming season.

6 Review marketing materials. Prior to beginning the snow sales cycle update and refresh your marketing materials, such as brochures, flyers, signs and web pages.

7 Stay in touch with customers. Customers need to know that you still love them. Don't take them for granted.

8 Order salt supply. Reinforce your relationship with the supplier and consider contingency plans in light of this year's salt shortage. What's your Plan B?

9 Collect all pre-season deposits. These deposits will help to offset your out-of-pocket expenses on salt purchases and setup costs for the season.

10 Set up vendor contracts for fleet washing, refueling and break-down repair services.

11 Develop pre-season training for employees and subcontractors. Make sure subcontractors are under contract already and have all insurances still in place. Note: Insurance checks on your subs should be done on a monthly basis year-round to head off potential problems.

12 Book it for Buffalo. It's not too late—don't miss out on the networking and educational opportunities that will highlight this year's 11th Annual Snow & Ice Symposium in Buffalo, NY.

This list was compiled by the Snow Business editorial advisory board, comprised of Deborah Katz; David Ratkovich, CSP; Phil Harwood, CSP; Grant Mitchell; Rick Kier, CSP; and Michael Merrill.

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